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Online Review Monitoring: What Business Owners Need To Consider

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In a time where so much information is quite literally at a consumer’s fingertips, consumer buying behavior is being driven by online information more than ever. A key part of this online information that influences buying behavior is a company’s digital reputation. With so many online platforms providing review opportunities, it has never been more important for business owners to establish some sort of online review monitoring plan. Here’s a look at what you need to know to monitor and preserve your company’s online reputation. Read More»

Why You Should Hire A Professional To Design Your Business Website

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Nowadays, it’s pretty much a necessity to have a website for your business. After all, if you want people to be able to find and learn more about your business — and if you want to make sure that you keep up with your competitors — then you should definitely have a website. There are some platforms that are designed to make it possible for you to make your own website, but you probably will not want to use one of these platforms. Read More»

5 Mobile Marketing Solutions All Clients Should Know

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The world of mobile marketing services is rich with options. For many clients, especially those new to mobile marketing solutions, it can seem like a blur. You can simplify things a bit by focusing on the following 5 options everyone should be aware of. Apps If you’re familiar with anything in the domain of mobile marketing, it’s probably apps. Notably, apps aren’t always the best marketing tools unless you can offer clear value to end-users. Read More»

What Can An Online Marketer Do For Realtors?

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As a realtor, you’ll need to market yourself. You need to position yourself in a place of visibility so when people want to buy or sell their home, calling you is an easy decision. Many people who go into realty don’t have an extensive background in marketing. You can try to learn everything yourself on the fly, but there will probably be key elements that you miss. Instead of trying to run your own marketing campaign, hire an online marketing professional for assistance. Read More»

3 Reasons To Attend A Lead-Generation Seminar

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You might have heard about lead-generation seminars, but you might have never thought about attending one. If you have an interest in online marketing, though, you could be thinking about attending a lead-generation seminar. These are three reasons why this might just be a good idea. 1. Learn More About the Best Current Marketing Strategies If you are a business owner or marketing professional, you probably want to stay up-to-date on all of the newest and best lead-generation and general marketing strategies. Read More»

4 Signs Your Website's Navigation Strategy Is Failing

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Websites are excellent marketing tools, but don’t forget that they are also a primary source of information. Unfortunately, when consumers can’t find the information they need on your site, they’re more apt to return to the search engine and look for another company that offers similar services or products. Often, navigation issues are to blame for information disconnects. 1. Links Are Misleading If the links on your site are misleading, you likely have navigation issues. Read More»

Making An E-Commerce Website: What To Know

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If you’re hoping to drop-ship or sell products you make yourself, your e-commerce site needs to be professional. With all the templates out there, you may think that you’ve got it made. However, templates are just the start of what you need to know about web development and user satisfaction. What web details should you consider? 1. Colors The first thing customers will see on your site is the color palette you’ve chosen. Read More»

5 Things Your Website Should Have to Offer Customers

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When you have a website for your customers to peruse, there are certain things that you should make sure your website contains. Here are five of those important elements. 1. Easy navigation is a must When someone loads your website, they want to go to the information they are looking for without needing to click on a lot of pages that have nothing to do with the information they need. Your website should tell visitors about your company and what it does on the home page. Read More»

Working To Grow Your Social Media Brand

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Whether you’re a music artist trying to put together merchandise sales and a tour, or a lawyer wanting to build your clientele base, it’s all about social media marketing. By learning the ins and outs of social media, you can learn how to connect with the biggest possible audience in the world.  Right now, there are about 3.4 billion people on social media, and this number will only keep getting bigger. Read More»

Why Using The Right Affiliate Management System Is Essential

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Having an affiliate program is a phenomenal way to advertise your business. So many people have these programs but don’t realize that there are easier ways to run them, though. The first mistake that you might be making is not having a good affiliate management system to use. Having one of these systems to help with your affiliate program is important for these key reasons. Make Sure Affiliates are Recognized (and Paid) for Their Referrals Read More»